- Content strategy
- Media management and messaging strategy
- Content generation
As a journalist, editor, and communications professional with decades of experience in Australia and internationally, Amanda has the expertise to ensure your story is compelling - told effectively and accurately for different audiences on all your channels.
Amanda demonstrates how telling your story through compelling content is vital as a means for organisations with a message to reach the people who want to hear from them. It is a way to navigate digital disruption of the news media industry to go direct to audiences who need information, not opinion.
In the government sector, as Executive Director of Community Engagement and Communications with the Barangaroo Delivery Authority, Amanda told the once-in-a-lifetime story of how Sydney’s western waterfront and new headland was opened up to the public for the first time in more than 100 years. She used content to share important information on the stunning placemaking as well as the challenge of remediating Sydney’s oldest gasworks contaminated site, and how robots would deconstruct the iconic Harbour Control Tower.
When she was appointed as The Editor of The Sydney Morning Herald in 2011 she became the first woman in the organisation’s 183-year history to hold this role. In 17 years as an executive with Fairfax Media she played a pivotal role in consolidating the SMH’s status as Sydney’s most authoritative print, online and digital news outlet.
As a public speaker and writer, Amanda has told her story of breaking this particular glass ceiling on TV, radio, in print and in public forums. She also delivered the 2017 Brian Johns Lecture for Macquarie University’s Centre for Media history.
Amanda previously worked as a journalist for The Australian and, in Britain, for the Financial Times, The Times, The Sunday Times andSunday Express. In Hong Kong, she was a journalist on The South China Morning Post, and spent a year in Beijing as a Thomson Foundation Fellow advising on best media practice.