Shining a light on stillbirth prevention at the Essential Baby and Toddler Show

Stillbirth claims the lives of six babies every day in Australia and up to one third of these tragedies can be prevented through awareness and education. 

That’s the message Stillbirth Foundation Australia will be taking to this year’s Essential Baby and Toddler Show being held at Sydney’s Hordern Pavilion from Friday to Sunday. 

General Manager of the Foundation, Victoria Bowring said this year presented a perfect opportunity to speak with parents about stillbirth prevention.

“Stillbirth is very real and it is vitally important that parents are aware of the warning signs and know what can be done to try and prevent it happening,” said Bowring.

“For every baby that tragically dies from SIDS, 35 are stillborn and yet not enough is done to raise awareness and improve education.”

Bowring said over 2,000 children die of stillbirth every year in Australia and it is believed one third of these heartbreaking losses can be prevented.

“There’s more to stillbirth prevention than avoiding sushi and soft cheese,” Bowring said.

“Parents should be monitoring baby movement through kick counting and mums should be sleeping on their sides.

“And of course there are the things more widely known such as managing weight, and avoiding alcohol and smoking.

“These are simple steps to take, but they are vitally important for the health of the baby.”

The Foundation will be at the event all weekend and will be providing further information to parents wanting to know about stillbirth and stillbirth prevention.

“More needs to be done to raise funds and raise awareness about stillbirth and I encourage all parents to visit our stall and learn more over the course of the weekend,” Bowring said.

“Whilst this might not be first place you'd expect to find us, it’s one of the most important places we could be.”


When: Friday, 23 September to Sunday, 25 September from 9.30am to 4pm.

Where: Royal Hall of Industries & Hordern Pavilion - 1 Driver Avenue, Moore Park, NSW 2021