Philip McCall

Deputy CEO

MCom, BA

“If you get the public relations strategy, media messaging, and both the channel and timing right, you are ready to maximise opportunity, mount a strong defence, and achieve your organisation’s goals be they change or continuity.”
  • Public relations and media

  • Crisis and issues manager

  • Communications campaign director

Phil is skilled at crafting profile for organisations and causes, sparking public debate and influencing mass opinion, and managing messaging about complex issues.

He has served as senior media advisor to a NSW Premier as well as in the State Government portfolios of Planning and Disability Services.

As a senior in-house advisor at RailCorp and ANSTO (custodian of Australia’s only nuclear reactor), Phil balanced profile development with issues management within some of the most complex stakeholder and media environments in Australia.

His areas of expertise are the nuclear sector, science communications, transport, and managing issues associated with planning approvals and site remediation.

Phil delivers strategic responses in high-pressure, high-volume environments, harnessing his energy and focus to manage a diverse range of campaigns, which has included ‘We Love Kings Cross’ against the NSW Government’s lockout laws, working with the Barangaroo Delivery Authority on remediation matters, and partnering with Aboriginal communities in a legal dispute with the Northern Land Council.