Priya Kumar



“Getting the campaign right and building the right supporters is a critical foundation that drives my work – after that I love finding the right channels in a high-voltage social media and media markets.”
  • Strategy research and advice
  • Campaign management
  • Coalition building
  • Media and social media

Priya’s specialty is analysing public affairs content to inform strategy, and then translating this into rollout and associated communications materials to build coalitions around issues, opportunities, threats and challenges.

With strong analytical, writing and communication skills, she has an ability to fuse strategy with originality to create meaningful campaigns and associated materials.

Priya has recently worked on a range of campaigns from changes to CTP insurance to local government amalgamations, and a national campaign on workplace renewal. She has also made a significant contribution to the issues management around a range of issues including healthcare reform, Royal Commissions and commissions of inquiry.